HOW DIGITAL SIGNAGE WORKS
Digital signage works by distributing multimedia content from a media player/source to viewable digital displays, software manages the content and the audio and video connections are distributed using extenders, splitters and amplifiers
You update the information via a central server or webpage so that it can be sent to your signage displays via an internal network or the internet. You can update your information instantly and organise the screens to display what you want and when by creating a timetable this allows you to make content specific to the time of day. The signage displays can show individual information or work as a group to cover large areas.
BENEFITS OF DIGITAL SIGNAGE
Digital signage is an effective approach to targeting your customers relevant to their environment, a great way to advertise whilst your customers are out of their home as It allows you to get your message across to a large audience quickly and create exposure for your business by informing, engaging and entertaining your target audience and it’s set to be the fastest growing advertising media over the next few years
Its beneficial to the Environment by reducing paper usage, although there is an upfront cost element it will reduce on printing costs in the long run, it’s also much quicker than sending your ads to print.
Communication with staff
Fast and frequent updates
Reduces physical advertising space required
Inform waiting times and delays
Purchase decision influencing – special offers, sales
It can help to communicate with your staff, update them on training, changes within the company and even showcase work/presentations to a large audience, the changes can be made fast and frequent and it reduces the amount of physical advertising space needed and allows for a rotation of ads.
Digital signage screens inform customers about waiting times and delays at Bus/train stations or can update your patients on waiting times and healthcare news in hospitals and GP Surgeries
In shops, restaurants and retail environments digital signage displays can help influence purchase decisions whilst in store, allowing customers to see your special offers and promotions.
Call us to find out more about how digital signage displays can help your organisation.